Our Story

Updo Beauty was founded by our CEO Catherine Marrs in 2019.  From the beginning she shaped the vision for Updo Beauty's products.  Frustrated with the lack of quality of other products, she was determined to make bathing and beauty products that actually improved the health and feel of your skin and hair at a reasonable price.  Our passion for quality is instilled in every bottle.  We wish to inspire you to look your best.

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Updo Beauty is a small business and family owned. We are passionate about creating products that are natural and as kind to the environment as they are to your body.  Just look on our label, we are committed to creating products that are vegan and cruelty free. Our founder Catherine Marrs is passionate about animal wellness and making this world a better place. We greatly appreciate the contribution you help us make to these causes with every purchase.

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Catherine Marrs

CEO AND FOUNDER